Wedding photography pricing guide template for Showit
Stand out & elevate your photography client experience
A ready-to-customise pricing page for you to add to your Showit website, with every section written, designed, and built to help you consistently book the right clients
When you sign up, you'll instantly be sent the pricing guide template in your first email via a share key for you to install into your Showit website. You can unsubscribe at any time and your information will never be sold or shared.
Maybe this sounds familiar...
You know your work is good, so why don't you have reliable bookings?
You get an enquiry that sounds like the a dream client and they love your work, but when you send your pricing? Crickets. Or worse, they ask if you can do them a deal.
But it's not your work or your prices—the problem is how you're presenting them. If you're not leading with value and experience, potential clients will be comparing you to other photographers on price alone, and that's the last thing you want.
This pricing guide will help you stand apart, look professional, and help you raise your prices.
Free Showit template for photographers
Why this pricing guide template actually works
Steal my pricing guide framework so you can build trust with your dream clients, save time by reducing the back and forth emails, and help the right clients say yes without hesitation.
Consistent bookings
Your experience and unique approach come before your prices, so by the time someone sees your pricing, they're no longer comparing you on price alone.
No more outdated pricing
Update your prices in one place and hit publish. No more wondering if a potential client is still looking at a package or price you changed months (or years) ago.
Pre-written copy
The guide includes pre-written copy that you can use as it is or just use as a starting point so you're not staring at a blank screen feeling overwhelmed.
The right positioning
Instead of just a price list, this guide explains what makes you different and why it matters to your dream clients, making you the only choice for the right clients.
Optimised for Mobile
Most people will view your pricing on their phone, so this guide is built to look just as clear and elevated on mobile without having to zoom and readjust their screen.
Professional presentation
A plain text email doesn't do your work justice. This guide gives potential clients a proper first impression of what it's actually like to work with you.
Is this right for you?
If you're not booking enough clients or you want to increase your prices, this is for you
You might be losing a serious number of bookings because you're not presenting your prices in a way that shows your dream clients that you're the perfect match for them.
→ You keep getting ghosted
→ You're tired of being asked for discounts
→ You're ready to increase your pricing without losing clients
→ You want to attract high-end clients that truly value you
→ You deeply want your photography business to work
→ You're overwhelmed and doubting yourself
What's included
A pricing guide that's been built for you, with pre-written copy
This pre-written and beautifully designed pricing guide template can be sent straight to your enquiries—it leads with your experience and value first, so you stop competing on price, stop getting ghosted, and start consistently booking clients without having to defend your pricing.
worth
$129
Navigation with Anchor Links
Philosophy / Approach
Process
Core Beliefs
Testimonials
Features & Publications
Gallery
Collections
A La Carte
FAQ
The Process
Nº01
Load your template in Showit via your provided share key
Nº02
Add the pricing guide page to your main website in Showit
Nº03
Update your details, prices, colours, fonts, etc
Nº04
Hit publish and send to enquires as they come in
Our mission
Becoming EverBooked isn't just about booking more clients. It's about consistently booking the right ones—clients who feel aligned, value your work, and are a joy to work with. Because when your business feels this good, the life you've been longing for finally feels within reach.
11+
Years of design & strategy experience from the founder
1200+
Photographers supported through branding, websites, & strategy
99%
Of EverBooked clients saw an increase in bookings
Letitia, Founder & Creative Strategist
Photographer turned designer & strategist
As a former photographer, I understand what it’s like to feel frustrated with inconsistent bookings, bad-fit clients, and a business you can’t shut off from. For over 11 years, I've helped photographers consistently book the right clients through brands, websites, and SEO. And I wholeheartedly believe you can run a successful photography business without the burnout.
Got questions?
FAQ's
Do I need a Showit account?
Yes, this guide is designed to be added to a Showit website, so you'll need your own Showit account to install and use it.
Are the fonts licensed for my use?
Yes—there's premium font used throughout the guide which is fully licensed for your use within this template, and the other fonts are from Google. No separate licence will be needed.
Why not a PDF?
A hidden page lives directly on your website so it's optimised for mobile, always easy to update, and you'll never risk an old enquiry seeing outdated prices or packages.
Do I need design experience?
Not at all. Showit is a drag and drop builder, so if your website is already built in Showit, this won't feel any different. If don't yet have a Showit website, take a look at our website templates.
Will it work with my current website?
Yes—you can update the branding, fonts and colours to match your current Showit website.
Can I use this for portraits?
Yes, it's built with wedding photographers in mind but easily adaptable for portrait photographers too.
Do I need a paid Showit plan?
Yes, the same plan you're already on for your website. No additional plan is needed, since this is simply a single page on your website.
How long does it take to set up?
That depends on how much you want to change. If you're only swapping out your images and details, you could have it published in as little as 15 minutes.
Can I use the pre-written copy?
Yes—the pre-written copy is there for you to use as is, or as a starting point so you're not overwhelmed thinking about what to write and include.
What are the license terms?
This guide is for your own use only, it's not to be resold or redistributed in any form. If a friend would like a copy, please send them the link to this page so they can download it themselves.
Does this replace a consultation call?
No—it's designed to support your call, not replace it. By the time you speak, they'll already understand your value and pricing, so the conversation can focus on getting to know each other instead of explaining or justifying costs (as well as seeing if they're a good client for you!)
Can I use this for destinations?
Yes, the guide works for any type of wedding you photograph, including elopements, micro weddings, and destinations. Simply edit the collections and details to reflect what you offer.
This template is a tool to help you present your pricing and experience in a way that builds trust and supports better conversions, but it doesn't guarantee bookings or results. Your outcomes will depend on factors like your photography, your niche, your market, and how you use the guide.