Before EverBooked, I was a photographer trying to figure out the same things you are. I knew my work was good. But my bookings were inconsistent, the clients I was attracting weren't the right fit, and I was exhausted with price hagglers. I thought it was me, that I just wasn't good enough.
It took me a while to realise the problem had nothing to do with my talent. The issue wasn't my work—it was whether the right people could see the value.
Once I started learning how to communicate that clearly, everything shifted. I went from figuring it out for myself to spending the next decade helping hundreds of photographers do exactly the same.