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You've updated your site, polished your images, even rewritten your services page at midnight. But your bookings are still slow. In our experience? It’s probably not your talent—it’s your website.

Five website mistakes that are costing you bookings

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You’ve worked so hard on your website—
 ✔️ You’ve tweaked the layout (what feels like hundreds of times)
 ✔️ Added your best images 
 ✔️ Maybe even rewritten your services page again {those midnight website tweaks are a killer}

But somehow… bookings still feel slow. And you're left wondering what you’re missing.

Photographers often come to me feeling stuck. Their bookings are inconsistent, leads have slowed, and deep down they’re starting to wonder:
  • Is it me?
  • Is my work just not good enough anymore?
  • Or is it just the economy?

Sure, the economy plays a part. But the truth is: People are still booking talented photographers—and happily paying well for it.

Bookings are slow, and you can't understand why

Your images? Stunning. The experience? Seamless and fun. But if your website doesn’t reflect the quality of your work, instead of building trust, your site introduces hesitation.

When that happens, the right clients will probably overlook you—not because you’re not good enough, but because your website is unintentionally lowering their expectations and it's sending the message that you’re not operating at the level you truly are.

Today’s clients expect more. They’re:
  • Cautious and Intentional
  • Deeply particular about where they spend their money

And when it comes to something as personal and emotional as photography, trust matters more than ever.

A website that worked two years ago, even one that brought in steady bookings, might not work today. Standards have shifted. Expectations are higher. If your website hasn’t evolved alongside your service, it may be the weakest link in your entire client experience.

Is your website hurting your revenue?

You don’t need to start from scratch. You just need a website that:
✔️ Clearly shows your value
✔️ Builds trust and connection
✔️ Makes it easy for the right clients to book you

Inside, you’ll find five of the most common website mistakes that might be costing you bookings—and how to fix them!

This guide will help you fix that